Race the all new Hyundai Veloster

Hyundai went to New York’s Times Square last week and set up its interactive Hyundai Race game on a billboard. Consumers were able to control the digital cars, among them the new Hyundai Veloster, via their smartphones through a controller downloaded from iTunes.

The car marque says Hyundai Race is part of the company’s new brand direction which aims to provide customers with ‘experiences beyond expectations through innovative thinking’.

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